This project highlights the creation of engaging social media assets for Neighborhood Healthcare, a friendly and community-focused healthcare brand. The objective was to increase audience engagement, promote the brand's approachability, and attract new patients. Through a careful blend of captivating visuals, relatable messaging, and strategic branding, the social media assets were designed to spark meaningful interactions, foster trust, and encourage potential patients to seek out Neighborhood Healthcare's services.
Social Media Campaign
An update to the brand’s cover photo and profile image make use of the brand’s style guide and prominently displays the brand’s colors creating unity across all posts.
The brand’s posts revolved around enforcing the brand message; healthcare for all. Imagery and typography work in tandem to create visually attractive and easy to digest posts.
Instagram posts aimed to increase engagement through colorful imagery and posts specially tailored to encourage contributions to the conversation from the community.
A paid ad campaign featured simple designs targeted at the brand’s specific buyer persona.