Season Starts Here – In-Store Campaign for DICK’S Sporting Goods
This self-initiated project reimagines an in-store marketing campaign for DICK’S Sporting Goods, designed to engage athletes during the start of the fall sports season. The campaign showcases soccer, running, and training through bold visuals, clear messaging, and consistent branding, creating an immersive and motivating shopping experience.
Objective:
Create a cohesive in-store campaign that captures the excitement of fall sports.
Ensure consistency across large-scale signage, shelf talkers, and category headers.
Showcase the ability to interpret brand values and style into real retail deliverables.
Hero Poster: Large format signage introducing the campaign theme.
Category Headers: Section-specific visuals for football, soccer, and running.
Shelf Talkers: Product-level messaging for cleats, running shoes, and other gear.
This campaign demonstrates how design can connect emotionally with athletes while also driving sales through clear navigation and promotion. The system balances brand consistency with flexibility for category-specific needs.
